HINE COLLECTION

UPDATE FROM OUR FOUNDER

As we’ve grown, so has our vision. IA.ORIGIN was created as our unisex performance sportswear brand.

Along the way, you spoke and we listened.

Through your messages, support, and continued demand, it became clear that Hine is still needed - not just as a brand, but as a space created by women, for women.

We’re taking our time working through what Hine’s next chapter looks like. In the meantime, we’ve reopened the website so our community can continue to pre-order our current range.

Hine will remain a female-focused clothing brand.

IA.ORIGIN will continue to grow as our unisex performance sportswear brand.

Two brands. One whānau. One community.

Moving forward together to inspire change.

SHOP OUR OUTLET

Final sizes, final pieces from past collections. Get them before they are gone for good!

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SPORTS BRAS

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TOPS

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BOTTOMS

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OUTERWEAR

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Shop our fragrance range

Mīria Fragrance

Each scent a story, each bottle a character. Perfumes made personal, for every season of you.

Welcome to the Hine Movement

Hine Collection - a beacon of empowerment, a celebration of diversity, and a catalyst for change. ‘HINE’ - a word resonating with the power and essence of womanhood in Te Reo Māori, our indigenous language - embodies the very soul of our brand. It was imperative for us to embrace a name that reflects our heritage and the values we hold dear.